HELEN IS EMPOWERED IN SHADE SUCRÉ
The Red Edit
Impossibly flattering, endlessly empowering, Certified Organic red lipsticks for every skin tone.
“Red lipstick is a vivacious embrace
of life in a tube.”
“Red lipstick is a
vivacious embrace of
life in a tube.”
Own Your Power
We all have different relationships with red lipstick. For some women, a red lip is their signature, while others worry they can’t pull it off.
We believe red is more than a lipstick shade, it’s a vivacious embrace of life. The trick is to own it.
This might mean curating a wardrobe of reds for every whim. Or mastering your technique. Ultimately, the red lip is an experience: it’s about discovering what’s uniquely flattering to you and enjoying the confidence it brings.
We spoke to 8 inspiring women about the color of confidence and what it means to them. These are their stories.
Choose Your Red
If your skin’s undertone is…
Warm: Kirsten recommends choosing neutral
to warm-toned reds.
Amour Rouge, Sucre, Confidence, Euphoria
Cool: Kirsten recommends choosing neutral
to cool-toned red.
Adore, Authentic, Fearless, KW Red
Neutral: Try any shade of red
For rosacea-prone skin, use the Invisible Touch Liquid Foundation or Cream Foundation to neutralize redness on the skin before applying a cool-toned red lipstick.
Certified Organic Ingredients
Certified Organic Shea Butter: Encourages moisture retention. Soothing, moisturizing, and contains a high volume of vitamin E, which acts as a natural antioxidant.
Certified Organic Rose Hip Seed Oil: Excellent tissue regeneration properties and known to reduce fine lip lines.
Natural Wax Blend: Sustainably sourced Carnauba Wax and Beeswax naturally replaces silicone, giving a comfortable creamy texture.