The Red Edit

Impossibly flattering, endlessly empowering, Certified Organic red lipsticks for every skin tone.

“Red lipstick is a vivacious embrace
of life in a tube.”

“Red lipstick is a
vivacious embrace of
life in a tube.”

Own Your Power

We all have different relationships with red lipstick. For some women, a red lip is their signature, while others worry they can’t pull it off.

We believe red is more than a lipstick shade, it’s a vivacious embrace of life. The trick is to own it.
This might mean curating a wardrobe of reds for every whim. Or mastering your technique. Ultimately, the red lip is an experience: it’s about discovering what’s uniquely flattering to you and enjoying the confidence it brings.

We spoke to 8 inspiring women about the color of confidence and what it means to them. These are their stories.

“Celebrating without barriers.”

HELEN IS EMPOWERED IN SHADE SUCRÉ

“Celebrating without barriers.”

HELEN IS EMPOWERED IN SHADE SUCRÉ

“Brave
&
  Bold.”

JUSTINE IS TRYING SOMETHING NEW IN SHADE AUTHENTIC

“Brave and Bold.”

JUSTINE IS TRYING SOMETHING NEW IN SHADE AUTHENTIC

“The red
badge of courage.”

ANNE MARIE IS CONFIDENT IN SHADE FEARLESS

“Powerful
&
Unafraid.”

ANE IS INSPIRED IN SHADE KW RED

“It gives me
strength.”

NANE FINDS STRENGTH IN SHADE AMOUR ROUGE

“Powerful is how you define a red lip.”

DESIREE IS JOYFUL IN SHADE EUPHORIA

“Embracing
my uniqueness.”

PESY IS BOLD IN SHADE CONFIDENT

“A woman
who exudes happiness.”

SHANNA IS HAPPY IN SHADE ADORE

“The red badge
of courage.”

ANNE MARIE IS CONFIDENT IN SHADE FEARLESS

“Powerful & Unafraid.”

ANE IS INSPIRED IN SHADE KW RED

“It gives me strength.”

NANE FINDS STRENGTH IN SHADE AMOUR ROUGE

“Power is how you define a red lip.”

DESIREE IS JOYFUL IN SHADE EUPHORIA

“Embracing my uniqueness.”

PESY IS BOLD IN SHADE CONFIDENCE

“A woman who exudes happiness.”

SHANNA IS HAPPY IN SHADE ADORE

Choose Your Red

If your skin’s undertone is…

Warm: Kirsten recommends choosing neutral
to warm-toned reds.
Amour Rouge, Sucre, Confidence, Euphoria

Cool: Kirsten recommends choosing neutral
to cool-toned red.
Adore, Authentic, Fearless, KW Red

Neutral: Try any shade of red

For rosacea-prone skin, use the Invisible Touch Liquid Foundation or Cream Foundation to neutralize redness on the skin before applying a cool-toned red lipstick.

Certified Organic Ingredients

Certified Organic Shea Butter: Encourages moisture retention. Soothing, moisturizing, and contains a high volume of vitamin E, which acts as a natural antioxidant.

Certified Organic Rose Hip Seed Oil: Excellent tissue regeneration properties and known to reduce fine lip lines.

Natural Wax Blend: Sustainably sourced Carnauba Wax and Beeswax naturally replaces silicone, giving a comfortable creamy texture.

Choose Your Red

If your skin’s undertone is…

Warm: Kirsten recommends choosing neutral
to warm-toned reds.
Amour Rouge, Sucre, Confidence, Euphoria

Cool: Kirsten recommends choosing neutral
to cool-toned red.
Adore, Authentic, Fearless, KW Red

Neutral: Try any shade of red

For rosacea-prone skin, use the Invisible Touch Liquid Foundation or Cream Foundation to neutralize redness on the skin before applying a cool-toned red lipstick.

Certified Organic Ingredients

Certified Organic Shea Butter: Encourages moisture retention. Soothing, moisturizing, and contains a high volume of vitamin E, which acts as a natural antioxidant.

Certified Organic Rose Hip Seed Oil: Excellent tissue regeneration properties and known to reduce fine lip lines.

Natural Wax Blend: Sustainably sourced Carnauba Wax and Beeswax naturally replaces silicone, giving a comfortable creamy texture.