Layer without limit for a dramatic effect that lifts and holds your lashes. Though it won’t smudge or shift, it’s still easy to remove at the end of the day.

Reasons to Love

The unique, dual-sided wand is curved on one side to add volume, while the other, flat side allows for precise definition and length. 

  • Certified-organic conditioning formula
  • Made-you-look volume and length lifts and holds the lashes
  • Unique dual-sided curved and flat wand

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

Certified COSMOS ORGANIC

Our conditioning formula is crafted with Certified-Organic nourishing ingredients to ensure lashes are silky soft and resilient. No dryness. No damage.

  • Certified-organic Beeswax: Conditions and hydrates your lashes.
  • Certified-organic Raspberry Fruit Water: Repairs your lashes.
  • Certified-organic Marula Oil: Protects and nourishes your lashes.

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula and brush that you can stack in your Iconic Edition pack. Our refill tube is made of 50% PCR plastic.

Refilling your case is simple; just follow these steps:

  • Remove the black inner refill tube and wand from the outer case by sliding the cap and base off the tube.
  • Clean and dispose of the inner tube and wand (made from recycled plastic and nylon).
  • Take your new refill and slide it into the empty outer case. Recycle the red box and refill packaging. Refill again and again.

Please note: Im-Possible Mascara refill tubes do not fit our other mascara tubes.

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A close up of a person’s eyes showing them before and after applying Im-Possible mascara

Application & Tips

How To Use
How to Apply

Start with the curved side facing you, and coat the lashes from the base to create volume. If you want length and definition, turn to the flat side to extend the lashes. For bottom lashes, use the flat side.

How to Remove

For removal, we recommend using an eye or bi-phase makeup remover, like the Kjaer Weis Cleanser. Soak a pad in remover, then gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

How to Refill

Refill with a fresh formula and brush that you can slip into your Iconic Edition pack. Our refill is made of 50% PCR. Remove the outer case from the inner refill tube. Clean and dispose of the inner tube and wand, which are made from recycled plastic and nylon. Take your new refill, recycle the red box and refill pulp, and slide into your empty outer case. Refill again, and again, and again. Please note: Im-Possible Mascara Refill does not fit in our other mascara tubes.

Kirsten's Tip

Kirsten starts with the curved side facing the user and coats lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

Im-Possible Mascara FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

How do you remove Im-Possible Mascara?

Im-Possible Mascara is straightforward to remove. Soak a cotton pad in a gentle eye or bi-phase makeup remover, such as the Kjaer Weis Cleanser, and press it against closed eyes for 30 seconds. Repeat as needed, then rinse. The Cleanser's balm texture is particularly effective at breaking down the formula without requiring heavy rubbing.

How do you use the Im-Possible Mascara brush?

The dual-sided wand is designed to deliver two different effects. Start with the curved side facing you and coat the lashes from the base to build volume. Then turn to the flat side to extend the lashes, add definition, and separate, particularly in the outer corners. For bottom lashes, the flat side gives the most precise application. For maximum impact, layer while the formula is still workable.

How volumizing and lengthening is Im-Possible Mascara?

The combination of the ultra-nourishing formula and the dual-sided wand is designed to deliver high-impact volume and length that still looks like your lashes. In a consumer study with 92 participants, 95% agreed their lashes looked more volumized and 92% agreed lashes appeared visibly longer. Individual results may vary.

Is Im-Possible Mascara vegan?

Im-Possible Mascara contains sustainably harvested, Certified Organic Beeswax, which means it is not vegan. Beeswax is a key part of what makes the formula perform — it is a hard wax that, when balanced with the softer Carnauba Wax, creates a creamy, buildable texture that delivers volume and structure. We chose it because it is a natural, non-synthetic ingredient that genuinely outperforms the alternatives.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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