A lightweight, silicone-free illuminating primer that preps your skin creating an even, glowing canvas for a smooth makeup application. Additionally, the water-in-oil formula is infused with ethically-sourced mica to bring a subtle, sophisticated glow to the skin. 

Reasons to Love

A true multi-tasker, The Beautiful Primer not only blurs skin, reduces the appearance of pores and fine lines and helps makeup last longer; but it also works together with the skin to produce its own hydration.

  • Preps, hydrates, illuminates and activates: this primer not only covers the basics of good priming makeup, but it also works with your own skin, activating it’s cells to promote its own "active" hydration.
  • Certified Organic and Free from Silicones: Specially formulated to perform like silicone-based primers, but without any chemicals that may irritate or harm the skin.
  • Infused with our signature “Root of Light”: Biodynamically grown, this organic extract helps heal and illuminates skin.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

CCPB Certified Organic Formula

Imbued with skincare-quality ingredients such as Oat Extract and Plant-Based Squalane to brighten, soften and prep the complexion, The Beautiful Primer cares for your skin to reveal your most luminous complexion.

  • Certified organic, plant-based Squalane: Locks in moisture and gives skin silky smoothness.
  • Ethically-sourced Mica: Brings healthy, diffused radiance.
  • Certified-organic Acmella Spilanthes Flower Extract: Nourishes and firms. 
  • Certified-organic Root of Light: A proprietary illuminating ingredient that gives you true luminescence in a touch.

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula that you can slip into your Iconic Edition cap. Refilling is simple; just follow these steps:

  • Remove the base from the cap.
  • Clean and dispose of the base.
  • Take your new refill and slide it into the cap. Recycle the red box and refill packaging. Refill again and again.
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Application & Tips

How To Use

Prior to application, we recommend applying the Beautiful Oil, allowing it to absorb into the skin for 5 to 7 minutes.

How to Apply

Take one pump of The Beautiful Primer and massage it evenly over the face with your fingertips. Gently blend into skin.

Use The Beautiful Primer under your foundation for a radiant finish that holds makeup in place, or use it alone to boost your skin’s natural luminosity.

Kirsten's Tip

The natural luminosity of this product by itself makes it the perfect accent for the décolletage.

The Beautiful Primer FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

What does makeup primer do?

Makeup primer creates a smooth, even surface for foundation and other makeup to adhere to, helping your routine last longer. The Beautiful Primer goes further. Formulated with Certified Organic skincare ingredients including Acmella Spilanthes Flower Extract and Plant-Based Squalane, it hydrates, firms, and brightens while priming. The result is skin that looks more luminous and refined both immediately and with continued use.

How do you apply The Beautiful Primer?

For best results, apply The Beautiful Oil first and allow it to absorb for 5 to 7 minutes. Then take one pump of The Beautiful Primer and sweep it evenly across the face with your fingertips, blending gently into the skin. Follow with foundation for a radiant finish that grips makeup, or wear it alone for a healthy glow. Kirsten's tip: the natural luminosity also makes it a beautiful accent for the décolletage.

Can The Beautiful Primer be worn without makeup?

Yes. The Beautiful Primer is designed to be worn with or without makeup. On its own, it delivers immediate hydration, a diffused radiance, and a luminescent glow that lets your skin show through. Certified Organic ingredients including the Root of Light complex and Lavender Water work to improve the appearance of the complexion over time, making it a useful step even on no-makeup days.

Does primer help with skin texture?

Yes. This is one of The Beautiful Primer's most meaningful benefits, particularly for skin that has developed uneven texture or areas of dryness over time. The lightweight formula smooths the complexion without masking it, filling in texture so that foundation applies more evenly and wears more comfortably throughout the day. In consumer testing with 33 participants over 4 weeks, 91% agreed it makes their skin look smoother. Individual results may vary.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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  • 5 stars: 110 (80%)
  • 4 stars: 9 (7%)
  • 3 stars: 4 (3%)
  • 2 stars: 8 (6%)
  • 1 star: 7 (5%)
i
irunincircles247

I never leave reviews. I’m a 48 year old mom of 4, work full time in a law firm. In my spare time I volunteer. This is my miracle. I keeps me looking young, fresh and dewy. I have ordered this for years and will continue.

C
Christine Ganz

I was turned onto the beautiful primer approximately three years ago when a retail company called Blue Mercury in New Jersey carried your products. ever since then I’ve been buying KW and loving everything. Recently blue Mercury stopped selling them your products and I had to find other ways to get them. I live in Central New Jersey, and nobody from your company has really been able to tell me where I can buy your products without having to order them online. I was told by your company online recently that the beautiful primer was out of stock and I would be informed when it came back in stock, but nobody ever called me. Then I placed a new order for other products and the primer popped up as available. I was surprised and happy and ordered the primer with others. I’d appreciate somebody replying to this text. Thank you.

A
Anonymous

Bad or incompatible packaging meant the product arrived significantly dried out (the fill was noticeably lower and the color was darker than the product photos) and the product continued to rapidly dry out inside the closed container. I did not get many uses out of it. Also I am getting this review form years after my purchase

B
Babseblabs
This was my favorite primer--will they ever restock?

This is my favorite primer. However, the bottle wasn't full last order. I swore I wouldn't order again, but alas I can't find a primer I like as well. I have been looking since last year and Kjaer Weis has been out of stock for months. What's the deal? And please fill the next bottle all the way. This is a recurring problem. Had another KW product about half full.

S
Susanne G.
Really luxurious feeling applying this

Really luxurious feeling applying this primer. Your skin of the face glows and stays covered with diamond like shine for the rest of the day.

E
ERIKA S.
This is a lovely shimmering

This is a lovely shimmering primer. It doesn't pill when applying foundation over it. It is also a nice option for days when feeling like being foundation free. I agree with others about the presentation. The bottle is half full. However, it looks like the appropriate amount of product from a Fl oz perspective. Just not a great look.

l
linda g.
I love this product. I

I love this product. I must say that getting it out of the container is virtually impossible when you get to the last portions. I feel I am wasting so much and have to spend a lot of offers to get the last 1/4 out of the container.
Please consider a different container that allows the purchaser to actually be able to use all of the product.
thank you

C
Caroline C.
love all organic products

love all organic products

A
Anastasiia K.
I liked this primer—it truly

I liked this primer—it truly gives a radiant glow. However, it was strange to receive a bottle that was only half full, and the dispenser isn’t very convenient to use.

J
Joanne V.
Love it!

Love it!

M
Margaux P.
I got this as a

I got this as a sample in my last order. Kjaer weis is very wise: as soon as it was empty I had to buy the big size. The smell is fabulous, it goes on smoothly. I see a difference in the skin texture and the BB cream I put on top. It looks smoother and just pairs perfectly.

C
Cheryl H.
Silky Primer

I had tried this once before and have some samples that I intend to take on vacation w/me in a few weeks (to Italy in fact!). I love the texture of it, and it really does give my face a bit of a 'glow', if you will. And you only need about a half of a pump because it goes on so smooth and silky. . . lots of coverage with just a dab of product.

E
EMMANUELLE L.
The beautiful primer is a

The beautiful primer is a real gem! The skin is transformed, making foundation superfluous when still a little tanned:+1: J’adore !!

C
Christina B.
Leaves a delightful glow

Leaves a delightful glow

J
Joanne W.
The bottle arrived with half

The bottle arrived with half coagulated around the outside and the pump not working. Very disappointed.

E
Eliana Hayes
Best illuminating primer!!!

Best illuminating primer!!!

E
Eliana
Best illuminating primer!!!

Best illuminating primer!!!

A
Alessandra M.
KW's primer is a must

KW's primer is a must in my skincare/make-up routine. It pairs perfectly with the translucent powder, which I adore. Together, they create the perfect canvas. The texture is light and easy to apply, and I use the product all year around, even at night during the summer months.

M
Marilee C.
Definitely recommend!

I love this primer. I don’t usually wear one but the entire Beautiful line: primer, serum, foundation go so well together. My mature skin is luminous.

M
Moira C.
This is great primer. Somehow

This is great primer. Somehow it makes my skin look better and whatever I put over it stay.

R
Roxana B.
Very good primer. Helps smooth

Very good primer. Helps smooth out and fills in my large pores.
Not oily.

K
Kristin McGuire
I love this primer

I love this primer. This is thee 2nd time I purchased. It smells wonderful, and is my favorite primer for cooler months, as it is a bit heavier.

K
Kristin M.
I love this primer!

I love this primer! It has a heavenly scent. The consistency is a bit thicker, so I like using this during cooler months.

S
Sofia G.
primer

primer

L
Lida M.
I am obsessed with this

I am obsessed with this product. I have tried all kinds of primers from many different reputable brands but always come back to KW. It's sits on your skin so beautifully and I really notice the staying power.

M
MaryLynn R.
I’m 67 and have deep

I’m 67 and have deep wrinkles around my mouth. The Beautiful Primer keeps my makeup from caking in them.
To me it’s just as important as the foundation.
Only primer that stops the foundation from caking. Works great. I highly recommend this product.

N
Nicolette Y.
This is a must! At

This is a must! At first I thought I was doing a luxury purchase, but when I tried it I got it. My skin has a radiant all day dewy look with it. It is very moisturizing. It sustains makeup the whole day. It just brightens and radiates the skin - the WHOLE day. You could just wear the primer with lipgloss/balm and you'd feel confident. This is one of my favourite Kjaer Weis products.

D
Denise S.
Goes on silky smooth, very

Goes on silky smooth, very nice product!

B
Birte Z.
Very nice and beautiful. But

Very nice and beautiful.
But I also think that it was a little strange that I had to pay for the shipping as the whole process was after a bad experience last year.
But I like the primer very much.
Best regards
Birte Zeuthen

I
Ilona Y.
Very nice feel,leaves skin soft.

Very nice feel,leaves skin soft. Makes my skin look alive (at 68 you need that!) Only wish it had SPF.

A
Andrea K.
Very good product

Very good product

A
Ashley M.
I love this product but

I love this product but a third of the bottle is air! Disappointed especially for the price. I will not repurchase.

Hi Ashley,

Thank you for sharing your feedback with us. We're glad to hear that you love the product, but we're sorry to learn about your disappointment with the amount of air in the bottle. We understand how frustrating that can be, especially considering the price. We'll make sure to pass your feedback along to our product team for future improvements. If you have any further concerns or questions, please feel free to reach out to us.

Dahlia, from Team Glaze x