A letter from our founder Kirsten
Mindful Is Beautiful
Hello,
Nature possesses a quiet, powerful stillness that can only be described as “soul.” It is always there for us, providing everything we need and inviting us into a loving relationship with the earth.
I grew up on a farm in rural Denmark. I used to disappear into the woods to dream about big cities and fast-paced culture. In hindsight, I realize running barefoot, jumping into creeks and having a simple way of life were among the most important things that would define who I am today.
My mother created a magical garden that not only fed our family but my imagination, endowing me with a respect for the environment and organic living, long before it became popular. I was mindful of the rhythms of nature even as a small child — they became a part of my own heartbeat. This intuitive connection would plant the seeds for Kjaer Weis, a brand that is rooted in my deep respect for our Earth.
Our products have always been created from the highest standards. Combining ingredient integrity with innovative packaging, we are committed to sustainability — a key pillar of Kjaer Weis. Our brand celebrates beauty in all of its expressions, including kindness, inclusivity and the connection to our unique self.
It’s exciting to see how far the world has come in environmental responsibility since I started the company 10 years ago as the first luxury brand with refillable packaging. There’s an expression in Denmark that translates as “a lot of small creeks turn into a big river.” For me, Earth Day has always been a reminder that every positive small action turns into a collective river of change.
Kjaer Weis has been a journey. I took a walk down memory lane to remind myself of the small actions that are now part of our brand's DNA.
IN HONOR OF EARTH DAY, OUR BRAND CELEBRATES BEAUTY IN ALL ITS EXPRESSIONS
Sustainable From Day One
May 2010
Our founder, makeup artist Kirsten Kjaer Weis launched the first 100% refillable certified-organic beauty line with plastic-free packaging. Her carefully curated collection "The Iconic Edition"—a trifecta of cream blush, lip tint, eye shadow—is an instant award winner.
Pictured here: Eye Shadow Iconic Edition in Onyx, Lip Tint Iconic Edition in Bliss Full, Cream Blush Iconic Edition in Precious
June 2013
We launched the first refillable, certified-organic mascara made from high-performance, hand-selected ingredients.
Pictured here: Lengthening Mascara
May 2010
Our founder, makeup artist Kirsten Kjaer Weis launches the first 100% refillable certified-organic beauty line with plastic-free packaging. Her carefully curated collection "The Iconic Edition"—a trifecta of cream blush, lip tint, eye shadow—is an instant award winner.
Pictured here: Eye Shadow Iconic Edition in Onyx, Lip Tint Iconic Edition in Bliss Full, Cream Blush Iconic Edition in Precious
June 2013
We launched the first refillable, certified-organic mascara made from high-performance, hand-selected ingredients in our Lengthening formulation.
Pictured here: Lengthening Mascara
Sept 2016
We launched refillable lipstick in packaging made to last a lifetime with our lipsticks in shades Honor & KW Red.
Pictured here: Lipstick in Honor
April 2020
We introduced "The Red Edition", a second plastic-free compact made of recyclable and compostable paper that feels and looks like lacquered leather.
Pictured here: Pressed Powder in Red Edition
May 2021
Coming this spring, we carefully designed, sourced and are introducing fully recyclable shipping boxes and materials to create an optimal experience, with the goal to minimize waste. In addition, all of our small refillable orders will now come in envelopes to reduce carbon emissions.
September 2016
We launched refillable lipstick in packaging made to last a lifetime with our lipsticks in shades such as Honor & KW Red.
Pictured here: Lipstick in Honor
April 2020
We introduce "The Red Edition", a second plastic-free compact made of recyclable and compostable paper that feels and looks like lacquered leather.
Pictured here: Pressed Powder in Red Edition
May 2021
Coming this spring, we carefully designed, sourced and are introducing fully recyclable shipping boxes and materials to create an optimal experience, with the goal to minimize waste. In addition, all of our small refillable orders will now come in envelopes to reduce carbon emissions.