NEW
Im-Possible Mascara
The First Certified Organic Mascara for Impossible Made-You-Look Volume.
“Im-Possible is named for the
‘never-before-thought-possible’ — a beauty breakthrough harnessing good-for-you ingredients for phenomenal volume you have to experience to believe.”
Before & After
Im-Possible Mascara
Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumizing formula powered by nourishing ingredients that are organically farmed.
The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge.
Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumizing formula powered by nourishing ingredients that are organically farmed.
The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge."
Before & After
Im-Possible Mascara
Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumizing formula powered by nourishing ingredients that are organically farmed.
The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge.
Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumizing formula powered by nourishing ingredients that are organically farmed.
The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge."
The Results Are In
95% agree lashes look more volumized*
92% agree lashes appear visibly longer*
92% agree lashes look lifted and amplified*
95% agree it doesn’t flake*
96% agree it is easy to remove*
95% agree lashes feel soft and comfortable after removal*
*In a consumer study with 92 respondents over 2 weeks, July 2021
95% agree lashes look more volumized*
92% agree lashes appear visibly longer*
92% agree lashes look lifted and amplified*
95% agree it doesn’t flake*
96% agree it is easy to remove*
95% agree lashes feel soft and comfortable after removal*
*In a consumer study with 92 respondents over 2 weeks, July 2021
The Results Are In
95% agree lashes look more volumized*
92% agree lashes appear visibly longer*
92% agree lashes look lifted and amplified*
95% agree it doesn’t flake*
96% agree it is easy to remove*
95% agree lashes feel soft and comfortable after removal*
*In a consumer study with 92 respondents over 2 weeks, July 2021
95% agree lashes look more volumized*
92% agree lashes appear visibly longer*
92% agree lashes look lifted and amplified*
95% agree it doesn’t flake*
96% agree it is easy to remove*
95% agree lashes feel soft and comfortable after removal*
*In a consumer study with 92 respondents over 2 weeks, July 2021
Certified Organic Ingredients
For Volume: Carnauba Wax & Beeswax perfectly balanced to create a beautiful, creamy texture for lashes that look yours, not clumpy.
For Repair: Fatty acids in Raspberry Fruit Water improve the rate of repair, moisture, immunity and anti-inflammatory activity for hair.
For Lash Health: Sunflower Seed Oil is high in Vitamin E, antioxidants and Oleic Acid. Known to be one of the essential acids helps to stop breakage and stimulate healthy lash growth.
For Nourishment: Marula Oil is rich in Vitamin C and E, both of which are protective antioxidants that nourish the hair follicles and lock in moisture.
For Volume: Carnauba Wax & Beeswax create a beautiful, creamy texture for lashes that look yours, not clumpy.
For Repair: Fatty acids in Raspberry Fruit Water improve the rate of repair, moisture, immunity and anti-inflammatory activity for hair.
For Lash Health: Sunflower Seed Oil is high in Vitamin E, antioxidants& Oleic Acid. Helps to stop breakage and stimulate lash growth.
For Nourishment: Marula Oil is rich in Vitamin C and E,both of which are protective antioxidants that nourish the hair follicles and lock in moisture.
Certified Organic Ingredients
For Volume: Carnauba Wax & Beeswax perfectly balanced to create a beautiful, creamy texture for lashes that look yours, not clumpy.
For Repair: Fatty acids in Raspberry Fruit Water improve the rate of repair, moisture, immunity and anti-inflammatory activity for hair.
For Lash Health: Sunflower Seed Oil is high in Vitamin E, antioxidants and Oleic Acid. Known to be one of the essential acids helps to stop breakage and stimulate healthy lash growth.
For Nourishment: Marula Oil is rich in Vitamin C and E, both of which are protective antioxidants that nourish the hair follicles and lock in moisture.
For Volume: Carnauba Wax & Beeswax create a beautiful, creamy texture for lashes that look yours, not clumpy.
For Repair: Fatty acids in Raspberry Fruit Water improve the rate of repair, moisture, immunity and anti-inflammatory activity for hair.
For Lash Health: Sunflower Seed Oil is high in Vitamin E, antioxidants& Oleic Acid. Helps to stop breakage and stimulate lash growth.
For Nourishment: Marula Oil is rich in Vitamin C and E,both of which are protective antioxidants that nourish the hair follicles and lock in moisture.
The Beauty of Sustainable Packaging
Refillable, sustainable Red Iconic case is made from 50% recycled plastic and infinitely recyclable aluminum, perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution.
HOW TO REFILL IM-POSSIBLE MASCARA
1. Remove the outer case from the inner refill tube.
2. Clean and dispose of the inner tube and wand, made from recycled plastic and nylon.
3. Take your new refill, recycle the pulp.
4. Slide into your empty outer case.
Refillable, sustainable Red Iconic case is made from 50% recycled plastic and infinitely recyclable aluminum, perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution.
HOW TO REFILL IM-POSSIBLE MASCARA
1. Remove the outer case from the inner refill tube.
2. Clean and dispose of the inner tube and wand, made from recycled plastic and nylon.
3. Take your new refill, recycle the pulp.
4. Slide into your empty outer case.
The Beauty of Sustainable Packaging
Refillable, sustainable Red Iconic case is made from 50% recycled plastic and infinitely recyclable aluminum, perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution.
HOW TO REFILL IM-POSSIBLE MASCARA
1. Remove the outer case from the inner refill tube.
2. Clean and dispose of the inner tube and wand, made from recycled plastic and nylon.
3. Take your new refill, recycle the pulp.
4. Slide into your empty outer case.
Refillable, sustainable Red Iconic case is made from 50% recycled plastic and infinitely recyclable aluminum, perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution.
HOW TO REFILL IM-POSSIBLE MASCARA
1. Remove the outer case from the inner refill tube.
2. Clean and dispose of the inner tube and wand, made from recycled plastic and nylon.
3. Take your new refill, recycle the pulp.
4. Slide into your empty outer case.