Sometimes companies use natural and organic interchangeably, but there is a difference. “Certified Natural” products contain higher levels of materials that, while still natural, cannot be certified organic because they occur in non-agricultural environments. For example, our Eye Shadows contain bamboo silica. Even though this bamboo is grown in the wild with no fertilizers, the certifying agency of Italy, where our products are made, considers this bamboo “natural”, not organic. “Organic” is grown without any exposure to chemicals, and there are government agencies that will certify that fact to be true. Organic products can actually become toxic if the manufacturing process chooses to use high temperatures to create their formulations. At Kjaer Weis, our products are manufactured in an environment that controls temperatures to maintain the integrity of beneficial ingredients. When compared with other “organic” makeup products on the market, you’ll find that Kjaer Weis contains an exceptionally high percentage of organic ingredients, while offering very high quality and performance.