A: All three of our mascaras are Certified Organic, but they have differences in impact to the lashes. Our Lengthening Mascara lengthens and adds subtle definition to your eyelashes. Our Volumizing Mascara gives a natural volume and thickness to the lashes. For the most high-impact volume, we’d recommend our Im-Possible Mascara to beautifully transform your lashes with length and made-you-look volume.

A: The Im-Possible Mascara brush is designed for made-you-look volume, featuring a curved side for endlessly buildable volume and a flat side for length, definition and detail. Kirsten starts with the curved side facing towards the user, and coats lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (specially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

A: Yes! Im-Possible Mascara is Certified Cosmos Organic by Ecocert. This means that over 95% of Im-Possible Mascara's plant-based ingredients come from organic farming and over 20% of the entire formula is made out of organic ingredients. Ecocert is the largest international organization that certifies sustainable practices like organic farming by strictly auditing our raw material vendors, packaging, manufacturing practices and the Kjaer Weis team itself. Certified Organic products like Im-Possible Mascara are not only better for those who use them (ingredients are more pure and potent, containing more antioxidants than conventional farming ingredients; plus there's no trace of pesticides or GMOs), but also ensures the respect of natural resources and biodiversity and fair labor and trade practices.