
Reasons to Love










Blendable, long-wearing and fool-proof eyeshadow, rich in color and effortless to apply.
"As a makeup artist, rosy neutrals give me endless ideas. Amethyst is one of my favorites. It has this beautiful complexity to it, sitting between a taupe and a lilac, with an iridescence that catches the light in the most unexpected way." – Kirsten Kjaer Weis
Pairs well with

Powder Eye Shadow / Amethyst
A Note on Color
We take great care to represent our shades as faithfully as possible, and our products are individually inspected to ensure consistency. That said, a few factors are worth keeping in mind when shopping online.
Screen displays, lighting conditions, and photography can all subtly shift how a color reads, and what you see may vary slightly from one device to another. Skin tone and undertones also play a meaningful role in how a shade ultimately performs and appears on you, which is part of what makes color so personal.
For a truer sense of how a shade wears across different complexions, we recommend browsing customer photos and reviews. And if you have any questions about finding the right color for you, our team is happy to help.



Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.
Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.


Get the most from your product with answers to frequently asked questions about application, ingredients, and care.
Use the Soft Brush for an all-over wash of color on the lid. For definition along the upper and lower lash lines or to build a smokey effect, use the Definition Brush. To turn the shadow into a quick liner, mist the Angle Brush with water and press into the shadow before applying. When building a smokey eye, always start with a light hand and layer gradually. The Brow Brush can also be used to apply eye shadow as a brow powder for a soft, defined brow.
The Powder Eye Shadow delivers silky, blendable color with a satin finish that is neither too matte nor too iridescent. Formulated with wild Bamboo, which is rich in natural silicone, the shadow blends like a dream and holds true color from the first application to the last. Gardenia Florida Fruit Extract and Honeysuckle Extract preserve the formula naturally while soothing the skin.
Start with a light shade all over the lid using the Soft Brush. Apply a medium shade into the crease and along the lash line using the Definition Brush, then blend upward and outward. Layer in a deeper shade for intensity, concentrating on the outer corner and the lash line. Blend thoroughly between each step. For brown and green eyes, shades like Wisdom, Pretty Purple, and Transcend add particularly flattering depth.
Powder Eye Shadow gives a more diffused, traditional shadow finish and is well-suited for blending multiple shades together or achieving layered looks. Cream Eye Shadow has a richer, more intense payoff with a creamy, skin-melting texture that requires less layering for impact. Powder can be layered over Cream Eye Shadow to deepen or set the look.

Don't hesitate to contact us. We're here to assist
