This weightless, long-wearing innovation glides on like a gloss yet delivers a velvety matte finish that stays soft and comfortable. Our nourishing formula hydrates from within while creating cloud-soft, lasting pigment.

Reasons to Love

Matte, Naturally delivers the rich color payoff of a liquid lipstick with the comfort of a balm. The weightless formula glides on effortlessly, setting to a velvety matte finish that wears without stiffness or dryness. Certified-organic Sunflower, Jojoba, and Castor Seed Oils, along with Shea Butter and Hyaluronic Acid, keep the lips deeply nourished throughout wear, so color looks fresh rather than flat.

  • Long-wearing: The weightless formula glides on like a gloss, but stays comfortable like a balm without dryness or crumbling.
  • Matte finish: Matte, Naturally redefines the liquid lipstick with a modern matte finish, a velvet texture and cashmere-like comfort.
  • Rich in skin-loving oils: Cold-pressed, certified organic Sunflower, Jojoba and Castor Seed oils, plus Shea Butter, provide cocooning moisture.
  • Skincare-quality ingredients: Moisture-locking Hyaluronic Acid nourishes and gives a full, plump finish. Available in six timeless shades.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

Vegan + Certified Organic Ingredients

Certified organic cold-pressed Sunflower, Jojoba, and Castor Seed Oils, along with Shea Butter, provide cocooning moisture, while moisture-locking Hyaluronic Acid nourishes and delivers a full, plump finish.

  • Hyaluronic Acid: Locks in hydration with a lightweight feel.
  • Certified-organic Castor Seed Oil: Boosts the skin’s moisture levels, strengthening and nourishing.
  • Certified-organic Shea Butter: Supports the retention of moisture and reduces the appearance of rough, dry skin.

Load video:

Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula and applicator that you can slip into your Iconic Edition case. Refilling your case is simple; just follow these steps:

  • Remove the bottom inner refill tube and wand from the outer case by pulling the base away from the cap.
  • Clean and dispose of the inner tube and wand.
  • Take your new refill and slide it into the empty case. Recycle the red box and refill packaging. Refill again and again.
Load video:

Application & Tips

How To Use

Start with clean, moisturized lips. Apply a lip balm beforehand, allow it to absorb, then blot off any excess before applying. For the best result, lips should be dry. Use the doe-foot applicator to line the lips first for clean, defined color, then sweep across the inner part of the lips and blend for a smooth, seamless finish. A Lip Pencil can also be used to add further definition and help keep color precisely within the lip line.

To Remove: Use an oil-based makeup remover or micellar water and gently blot the lips with a reusable cotton pad. Once removed, rinse with water and follow with a lip balm to keep the lips soft and hydrated.

Kirsten's Tip

To create a tinted lip look, dab Matte, Naturally Liquid Lipstick onto lips with fingers. For a full-on, rich and velvety matte lip look, apply with the Lip Brush for extra perfection after lining lips with a Lip Pencil.

Matte, Naturally Liquid Lipstick FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

How do you apply Matte, Naturally Liquid Lipstick?

Apply directly from the doe-foot applicator, starting at the center of the lips and working outward. The lightweight formula spreads evenly without bleeding. For a cleaner edge, follow the natural lip line before filling in the center. Allow to set for a moment after application.

What does Matte, Naturally Liquid Lipstick do?

Matte, Naturally is Kjaer Weis's first certified organic liquid lipstick. The weightless formula delivers a velvety, long-wearing matte finish that stays soft and flexible on the lips rather than drying or cracking. It is designed to look as though the color has already been blotted to perfection the moment you apply it, giving a fresh, lived-in matte finish rather than the heavy, stiff effect typical of conventional liquid lipsticks.

How does Matte, Naturally compare to a regular matte lipstick?

Most conventional matte lipsticks achieve their finish through drying agents that leave the lips feeling tight or uncomfortable. Matte, Naturally gets its matte finish from a certified organic formula that stays soft and comfortable throughout wear. The result is a matte lip that doesn't feel like one — lightweight, flexible, and nourishing rather than stiff or drying.

Is Matte, Naturally Liquid Lipstick long-wearing?

Yes. The formula is designed for extended wear while remaining comfortable. The finish sets quickly after application and stays in place without the cracking or flaking that can affect conventional liquid lipsticks.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.