
Benefits
Reasons to Love
Matte, Naturally delivers the rich color payoff of a liquid lipstick with the comfort of a balm. The weightless formula glides on effortlessly, setting to a velvety matte finish that wears without stiffness or dryness. Certified-organic Sunflower, Jojoba, and Castor Seed Oils, along with Shea Butter and Hyaluronic Acid, keep the lips deeply nourished throughout wear, so color looks fresh rather than flat.
- Long-wearing: The weightless formula glides on like a gloss, but stays comfortable like a balm without dryness or crumbling.
- Matte finish: Matte, Naturally redefines the liquid lipstick with a modern matte finish, a velvet texture and cashmere-like comfort.
- Rich in skin-loving oils: Cold-pressed, certified organic Sunflower, Jojoba and Castor Seed oils, plus Shea Butter, provide cocooning moisture.
- Skincare-quality ingredients: Moisture-locking Hyaluronic Acid nourishes and gives a full, plump finish. Available in six timeless shades.














