Layer without limit for a dramatic effect that lifts and holds your lashes. Though it won’t smudge or shift, it’s still easy to remove at the end of the day.

Reasons to Love

The unique, dual-sided wand is curved on one side to add volume, while the other, flat side allows for precise definition and length. 

  • Certified-organic conditioning formula
  • Made-you-look volume and length lifts and holds the lashes
  • Unique dual-sided curved and flat wand

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

Certified COSMOS ORGANIC

Our conditioning formula is crafted with Certified-Organic nourishing ingredients to ensure lashes are silky soft and resilient. No dryness. No damage.

  • Certified-organic Beeswax: Conditions and hydrates your lashes.
  • Certified-organic Raspberry Fruit Water: Repairs your lashes.
  • Certified-organic Marula Oil: Protects and nourishes your lashes.

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition: Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula and brush that you can stack in your Iconic Edition pack. Our refill tube is made of 50% PCR plastic.

Refilling your case is simple; just follow these steps:

  • Remove the black inner refill tube and wand from the outer case by sliding the cap and base off the tube.
  • Clean and dispose of the inner tube and wand (made from recycled plastic and nylon).
  • Take your new refill and slide it into the empty outer case. Recycle the red box and refill packaging. Refill again and again.

Please note: Im-Possible Mascara refill tubes do not fit our other mascara tubes.

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A close up of a person’s eyes showing them before and after applying Im-Possible mascara

Application & Tips

How To Use
How to Apply

Start with the curved side facing you, and coat the lashes from the base to create volume. If you want length and definition, turn to the flat side to extend the lashes. For bottom lashes, use the flat side.

How to Remove

For removal, we recommend using an eye or bi-phase makeup remover, like the Kjaer Weis Cleanser. Soak a pad in remover, then gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

How to Refill

Refill with a fresh formula and brush that you can slip into your Iconic Edition pack. Our refill is made of 50% PCR. Remove the outer case from the inner refill tube. Clean and dispose of the inner tube and wand, which are made from recycled plastic and nylon. Take your new refill, recycle the red box and refill pulp, and slide into your empty outer case. Refill again, and again, and again. Please note: Im-Possible Mascara Refill does not fit in our other mascara tubes.

Kirsten's Tip

Kirsten starts with the curved side facing the user and coats lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

Im-Possible Mascara FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

How do you remove Im-Possible Mascara?

Im-Possible Mascara is straightforward to remove. Soak a cotton pad in a gentle eye or bi-phase makeup remover, such as the Kjaer Weis Cleanser, and press it against closed eyes for 30 seconds. Repeat as needed, then rinse. The Cleanser's balm texture is particularly effective at breaking down the formula without requiring heavy rubbing.

How do you use the Im-Possible Mascara brush?

The dual-sided wand is designed to deliver two different effects. Start with the curved side facing you and coat the lashes from the base to build volume. Then turn to the flat side to extend the lashes, add definition, and separate, particularly in the outer corners. For bottom lashes, the flat side gives the most precise application. For maximum impact, layer while the formula is still workable.

How volumizing and lengthening is Im-Possible Mascara?

The combination of the ultra-nourishing formula and the dual-sided wand is designed to deliver high-impact volume and length that still looks like your lashes. In a consumer study with 92 participants, 95% agreed their lashes looked more volumized and 92% agreed lashes appeared visibly longer. Individual results may vary.

Is Im-Possible Mascara vegan?

Im-Possible Mascara contains sustainably harvested, Certified Organic Beeswax, which means it is not vegan. Beeswax is a key part of what makes the formula perform — it is a hard wax that, when balanced with the softer Carnauba Wax, creates a creamy, buildable texture that delivers volume and structure. We chose it because it is a natural, non-synthetic ingredient that genuinely outperforms the alternatives.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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  • 5 stars: 260 (63%)
  • 4 stars: 43 (10%)
  • 3 stars: 35 (8%)
  • 2 stars: 22 (5%)
  • 1 star: 55 (13%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Amanda Jelsema

I love this mascara - it is the perfect color of brown, and it adds just the right definition to my eyelashes. I experience very little transfer of the mascara throughout the day - so it holds up well. It also cleans off very easily. My only complaint is that sometimes too much product comes out on the brush - I don't mean a little - a lot - and it can take a bit to get the right amount of product on the brush.

M
Melissa Myers

Perfect mascara

P
Patricia Daskalas

I'm usually allergic to mascara, and it makes my eyes red, watery, and stings. This mascara didn't affect my eyes at all. I am happy I took a chance and ordered it.

A
Anonymous

Dry formula and it doesn’t hold a curl.

A
ANGELA PURNELL-SINGH

The mascara wa wonderful until it went clumpy 6 months in.

J
Julie Henderson

The only pure and clean mascara that I can use because it actually works and doesn’t hurt my eyes. Thank you for making this!

A
Anonymous

the lashes stick together and it is not hypoallergenic.

C
Caroline Royds

This is great mascara! It feels soft and gentle, is easy to put on - and looks good too. Also it’s very important to me that I don’t have to buy a new plastic case when it runs out but can get a refill instead…

E
Elizabeth Bengtsen

I found it a bit tricky to apply evenly. I think the substance was a bit thick and so too much mascara stuck on the brush. But once I removed the residue with a different clean brush it looked great.

A
Anonymous

I had such a bad experience with someone in customer service with this company that i vowed never to purchase again. what a shame, because i used to think i'd be a customer for life. now i use other things, which in the end are just as good!

m
marielle h.
This mascara is gloppy

This mascara is gloppy. Too much adheres to the applicator. And the applicator doesn’t have enough rigidity to be effective.

D
Desiree Appleby
Love the length, conditioning, and all day comfort

Love the length, conditioning, and all day comfort. Looks natural and not clumpy or flaky.

L
Leah H.
Doesn’t clump

Doesn’t clump

J
Jacklyn S.
Great Mascara

Product application and removal was very easy. True to color on my light, sparse eyelashes, made them look very full. I only wish there was a disclaimer or measurements for the product, the redill does not fit my previous KW mascara with the metal case, the Im-Possible cartridge is larger.

T
Tay S.
This mascara is so light

This mascara is so light and doesn't clump. It added very natural looking length to my lashes. Love this.

R
Rachel S.
Great! Didn't bother my eyes

Great! Didn't bother my eyes at all! My lashes look natural too!

J
Joyce R.
I don't use mascara very

I don't use mascara very often. It's usually messy and runs etc. This mascara is easy to apply and dries quickly. It does not run or blot on my face. The wand is easy to use and the case is very attractive and durable. Also earth friendly.

K
Kim M.
Best there is!

Best there is!

B
Bene S.
I went back to this

I went back to this mascara after trying another one. This is the best mascara for beautiful, black, thick and long lashes.

P
Peggy P.
Received and liked the product

Received and liked the product

B
Brenda M.
Kjaer Weiss never disappoint:))

Kjaer Weiss never disappoint:))

E
ERIKA S.
I love the applicator and

I love the applicator and the overall look when it is applied. I don't find it is the best for a long wear day in that it will bleed onto my eyelids. For those days I am more likely to use a tubing mascara. But I do come back to this option repeatedly for a lush look.

A
Alexandrine B.
I just love this mascara.

I just love this mascara. Its light weight and the way it lasts throughout my workday is amazing.

S
Sandra F.
Sandra Franks

Just got this so can’t say much about product but I still have not gotten my sample beautiful cream with purchase. This is the second time this has happened. I will just give up on this.

J
Jane G.
Black mascara is too dark

Black mascara is too dark for me, and I ordered it by mistake. I tried to cancel it twice but you sent it anyway. Of course I’m unhappy! Love the Inner Glow though!

M
Mojca M.
The formula is thick (clumpy)

The formula is thick (clumpy) and after cca. 3 hours it melted, I had Panda eyes. . .

A
Andreja K.
It is long lasting:heart:️.

It is long lasting:heart:️.

S
Sara B.
I have tried most of

I have tried most of the mascara s in the market.
This is the best. To have a refill as well. Fabulous.

C
Claire N.
Old model of refill arrived.

Old model of refill arrived. Not the new brush shape. Formula drier than usual. Buyer beware

B
Benita F.
This Mascara is great. The

This Mascara is great. The Brown is a beautiful shade, accents my eyes perfectly. The formula is buildable in that one can apply more layers for a dramatic effect. For me the fact that is made of on healthy ingredients also I appreciate very much.

A
Amber E.
Forever a black mascara devotee. . . .

Forever a black mascara devotee. . . . Drawn to the brown for summer, I kept using it beyond. It has become a new fav. The formula is lovely, it goes on so smooth!

V
Valentina R.
Beautiful look - it did

Beautiful look - it did not give me any allergy reactions - it does smudge after a few hours

E
Elena P.
Overall, a pretty good mascara,

Overall, a pretty good mascara, especially if you’re looking for volume and length. However, mine arrived a bit dry, and the packaging is an issue—the wiper doesn’t work well, pulling out too much product, which I have to scoop back in.