Formulated with nourishing, conditioning, certified organic ingredients for flexible, clean, and long-lasting color.

Find your shade:
  • Blonde: For light blonde, auburn or grey hair
  • Medium Brown: For warm, soft brunette, deep auburn or dark gray hair
  • Deep Brown: For dark brown to black hair

Reasons to Love

The slimline brush makes applying product easier than ever. Fluff and define your brows without worrying about overapplying product.

  • Easy application: The never-too-much light gel formula is easy to brush through for a soft, natural look.
  • Flexible color: Lightweight and long-lasting, with an undeniably clean formula that feels airy, comfortable and fresh all day.
  • Precise applicator: Our slimline brush makes it easier to fluff and define your brows.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

Vegan Formula + Certified Organic Brow-Boosting Ingredients

Made with certified organic ingredients that condition your brows, including moisturizing castor seed oil, calming lavender flower extract, and emollient carnauba wax from the leaves of the Brazilian tropical palm tree, Copernicia Cerifera, all of which are known to help condition the hair

Key Ingredients
  • Certified-organic Castor Seed Oil: Moisturizes to condition the brow hairs
  • Certified-organic Lavender Flower Extract: Soothes and calms to minimize irritation
  • Certified-organic Carnauba Wax: Smooths and softens

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Conscious Without Compromise

Since its inception in 2010, Kjaer Weis has led the charge in sustainability, being the first luxury beauty brand to introduce refillable packaging at our launch. Our commitment to the environment extends from refillable through to recyclable and recycled packaging into our approach to formulation. Our certified-organic ingredients are hand-selected for quality and sourced from partners we work with very closely. All of them share our commitment to Earth kindness.

The Iconic Edition

Polish Me, Please

Like a piece of jewelry, each Kjaer Weis Iconic Edition case is made to be kept and treasured, cultivating an alluring patina with time. To maintain its beauty, polish the exterior regularly with a soft cloth and the interior of the outer casing before inserting a new refill tube and wand. Welcome to certified organic beauty, refreshed. Again, and again, and again.

The Refill

Refill with a fresh formula and brush that you can stack in your Iconic Edition pack. Our refill tube is made of 50% PCR plastic.

Refilling your case is simple; just follow these steps:

  1. Remove the black inner refill tube and wand from the outer case by sliding the cap and base off the tube.
  2. Clean and dispose of the inner tube and wand (made from recycled plastic and nylon).
  3. Take your new refill and slide it into the empty outer case. Recycle the red box and refill packaging. Refill again and again.
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Application & Tips

How To Use
How to Apply

Using short upward strokes, brush the wand through eyebrows in the direction of hair growth.

How to Refill

Remove the black inner refill tube and wand from the outer case by sliding the cap and base off the tube. Clean and dispose of the inner tube and wand (made from recycled plastic and nylon). Take your new refill and slide it into the empty outer case. Recycle the red box and refill packaging. Refill again and again.

Kirsten's Tip

Don't pick a shade too deep. I like to choose a shade that sits one shade lighter (unless brows are very light or very dark) in order to control the application better for a more natural look. You can pick your natural matching color, but expect to use less or it will become too much too fast.

The Brow Gel FAQs

Get the most from your product with answers to frequently asked questions about application, ingredients, and care.

How do you apply Brow Gel?

Using short upward strokes, brush the wand through your brows in the direction of hair growth. For a more natural result, Kirsten recommends choosing a shade one step lighter than your natural brow color. Pair with the Brow Pencil to fill in any sparse areas and add extra definition at the tip and tail.

What does Brow Gel do?

The Brow Gel shapes, thickens, and defines brows with a soft, flexible hold. The lightweight formula conditions brow hairs with Certified Organic ingredients while delivering buildable color, which is particularly useful for brows that have become finer or less defined over time, leaving them looking groomed and naturally full.

Can Brow Gel be used on its own, or does it need to be paired with a Brow Pencil?

Brow Gel works well on its own for a groomed, natural look. Simply brush through the brows for shape, hold, and a touch of color. For a fuller, more defined result, pair it with the Brow Pencil to fill in any sparse areas before applying the gel as a finishing step.

How do I choose the right shade of Brow Gel?

Match your shade to your natural brow color, or go one shade lighter for a softer, more natural finish. That is Kirsten's preferred approach for most skin tones. The Brow Gel comes in three shades: Blonde for light blonde or light grey hair, Medium Brown for warm or soft brunette hair or dark grey hair, and Deep Brown for dark brown to black hair.

Do you still have questions?

Don't hesitate to contact us. We're here to assist

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  • 5 stars: 85 (57%)
  • 4 stars: 20 (13%)
  • 3 stars: 13 (9%)
  • 2 stars: 6 (4%)
  • 1 star: 26 (17%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Amelia Childress

The substance and color is different than it used to be -it goes on much worse a thicker and then flakes off all over your face throughout the day. Bring back the old formulas.

A
Anonymous

Formula is super dry….when applied the eyebrows are hard and the hairs stick. Maybe I got an old one….not sure.

j
jo jo

This is a nice blond/ash color with no red. I use several thin light coats for the most natural look. I've been using it for years with no plans to quit

A
Anonymous

New applicator brush is a disaster. I love the product and was a repeat customer, but I can’t apply it. The new brush is smaller than the previous one, and it leaves clumps on the brows. I tried everything - wipe off on the rim, on a tissue, start in the middle. No go. This product goes into the bin. Sorry KW, I really wish you didn’t tinker with it. :(((

A
Anonymous

it broke in second use

B
Bene S.
I use this brow gel

I use this brow gel in combination with the brow pencil and the colour brown works well with my grey hair. I have to use it very lightly and carefully to keep my brows looking natural.

C
Caroline C.
love the color

love the color

P
Pavlína P.
Brow gel, it fixes the

Brow gel, it fixes the eyebrows perfectly, the color is natural. I love Kjaer Weis products

J
Jennie H.
LOVE this brow gel. Not

LOVE this brow gel. Not exactly words I thought I’d say. But, it’s so easy to get on and OFF. Whatever the magic is- I hope KW keeps this product forever. My brows look naturally groomed- mine but better. I got the medium brown color. It shows up darker than the photos indicate, but the medium brown is perfect for me!

E
EC H.
Game changer!

Perfect colour match and a game changer to blonde eyebrows!

C
Christina F.
The brush style and blonde

The brush style and blonde color formula were both different from what I purchased in June 2023. The brush is too thin for regular thick brows; the blonde color is more towards a reddish blonde than brownish blonde. Very disappointed with the new brush style. It's almost impossible to just put on and "go". I tried what other users had recommended: brushing the eyebrows first with another brush and also wiping off some of the color first which seems to help. Overall it's a 3 step process versus what was a 1 step process.

Hi Christina,

Thank you for your feedback. I’m sorry to hear that the brush style and blonde color formula didn’t meet your expectations. We appreciate your detailed comments and will share them with our team for review. If there’s anything specific we can do to help or if you’d like to discuss this further, please let us know.

J
Jarmila J.
The most pleasant and effective

The most pleasant and effective brow gel. I like the consistency and the color.

A
Alessandra M.
I always struggled with brow

I always struggled with brow pencils and similar products as they never delivered. The brow gel is a game-changer, and the result is super. I suggest the dark brown option for black eyebrows, as it works perfectly with mine. It has become a staple in my make-up routine, and I highly recommend trying it.

L
Leslie C.
I never received this item.

I never received this item. Was waiting for it and there was no tracking information.

N
Nathalie M.
For bushy brows

Pigmented and full of product, I need to wipe the wand before applying and then use a gel to brush the hairs apart. On its own, you’d need to wipe the brush.

P
Pauline V.
The new and slimmer wand

The new and slimmer wand actually do make application easier if your brows are not so thick as mine. I love the natural result. I brush the brows before application. And when I want something more sophisticated I use a pencil before.

L
Lida M.
Devastated that this product failed

Devastated that this product failed me. It's very flakey and does not really coat my eyebrows well. I used NYX for ages and thought this would be a much better product given the price and brand. Sadly going back to NYX again.

Hi Lida,

We're truly sorry to hear about your experience with our product. Your feedback is invaluable to us, and we'll use it to improve our formulas. We appreciate you giving us a try and we understand your disappointment. If there's anything we can do to make this right or assist you further, please don't hesitate to reach out.

E
Else L.
I really like the gel

I really like the gel :heart:️

S
Sunie S.
Easy to apply. Perfect filling

Easy to apply. Perfect filling and color.

R
Raia A.
This is the first clean

This is the first clean brow gel I’ve found that works well! I love how it holds them in place all day.

B
Barb L.
Brow-gel to love

This brow gel is my favourite brow gel ever! Matches my brows perfectly. I am sixty two and I have a couple of grey brow hairs coming through, and this covered them and still looks very natural.

J
Jean D.
I've been using another brand

I've been using another brand (JI) for more than 5 years. I wanted to make the switch to organic products. I LOVE this brow gel! The trick is to go a shade lighter. Glad I did. But, I would be happy if KW offered a clear version.

J
Jennivere Kenlon
Color is right. Gel clumps

Color is right. Gel clumps up easily on brows and creates small balls of product that need to be combed out. Applicator always has too much product on it. Makes it unpredictable and messier than other brow gels I've used.

J
Jennivere
Color is right. Gel clumps

Color is right. Gel clumps up easily on brows and creates small balls of product that need to be combed out. Applicator always has too much product on it. Makes it unpredictable and messier than other brow gels I've used.

M
Mimi B.
Happy to have this now

Happy to have this now that it’s finally been re-stocked. I haven’t decided yet if the new, improved wand/brush was worth it, though. It’s a little too thin to fluff and fill out my brow edges to the tips so I have to fuss a bit more than I care to.

Hi Mimi,

Thank you for sharing your feedback! We're glad to hear that you're happy to have the product back in stock. We're sorry to hear that you're not fully satisfied with the new wand/brush design. Your input is valuable to us, and we'll take your comments into consideration as we continue to improve our products. If you have any further feedback or questions, please feel free to reach out.

S
Sandra F.
Happy

I just received this so I can’t say too much now. But I wish it were a bit darker. But will see how it works.

M
Mary E.
Easy to use, brush is

Easy to use, brush is curved. Color very natural.

M
Monica
Fills my brows in beautifully

I love a natural look for my brows and this brow gel gives my brows that groomed, natural look that I love. It holds all day & have given my brows the love that they needed.

B
Barbara T.
Easy, natural, matches perfectly

Easy to apply on the brows, and I usually have trouble... Perfect match with my hair color, it seems to adapt to the brow tone! Looks completely naturally, the pics show it - I wear color blonde. Highly recommended!

A
Alessandra M.
A gamechanging product. I tried

A gamechanging product. I tried pencils and others to fill, shape and refine my eyebrows. None of them achieved the same result as the KW Brow Gel. The deep brown colour works well with black eyebrows. The finish is smooth and natural. It's simply a product I can't go without.

A
Alexa D.
A-

I love this but I do wish that it wasn’t so watery when applying it. So, I’m going to have to give it a four star rating, but only for that fact.

E
Emily L.
Love this!

Love this!